VUELING:
MERRY MIXMAS
Vueling connects people from around Europe, that’s a fact. And we wondered: what happens when two friends from London and Barcelona celebrate Christmas together? Or when a couple from Denmark and Italy ring in the New Year? They can celebrate their own traditions separately, of course.
But what if they mix them and create a brand new one?
Tradition 1: Cagasock
What happens when a Catalan celebrates Christmas with a Londoner? They create a brand new tradition that's sure to be a hit.
Tradition 2: Leaping Lentils
What happens when a Dane and an Italian bring in the New Year together? They leap into it in an unexpected way.
Tradition 3: 12 Goatgrapes
What happens when a man from Madrid welcomes the New Year in with his girlfriend from Bucharest? They start a brand new tradition that we think is the GOAT.
Tradition 4: Bûche de nuts
What happens when a French and a Czech get together to celebrate the New Year? They dive into a new Christmas tradition.
Agency: Ogilvy.
Managing Director: Gemma Gutiérrez.
Executive Creative Director & Strategy Advisor: Gabriel García de Oro.
Strategy Team: Ester Solana, Daniel Delgado.
Executive Creative Director: Noelia Fernández.
Creative Director: Alberto Muriel.
Creative Copywriters: Enya Vázquez, Nerina Sapino, Michael McNulty.
Art Directors: Ferrán León, Edu Casas.
Account Team: Alba Garlito, Júlia Navarro.
Production: Possible Films.
Director: Gerardo Berna.
2022.
CREDITS