SEAT ATECA:
NEURO-CONFIGURATOR
Can you use neuroscience to configure your car? Yes, you can. For the presentation of the new SEAT Ateca at the Paris Motor Show, we created the Neuro-Configurator: an experience that uses your brain waves to configure a car "created in your mind".
Agency: Ogilvy.
Managing Director: Gemma Gutiérrez.
Executive Creative Director & Strategy Advisor: Gabriel García de Oro.
Creative Director: Jorge Meneclier.
Art Director: Dani García Pizarro.
Creative Copywriter: Enya Vázquez.
Account Team: Anna Torres, Anna Roig.
Production: Wildbytes.
2018.
CREDITS